Effective consumer insight for your softgoods brand

Build what they need. Build what they want.

Our consultants live and breathe softgoods. From colorways and textiles to features, fit, and finish, we'll help tailor your project to best fit today's demanding consumer.

BiasLink provides in depth analysis on your project's market fit, consumer-perspective written and video breakdowns, and detailed proposals for alterations to help your project be as successful as you know it can be.